Jan van der Kaaij's Page

Fortunately many clean tech initiatives are emerging nowadays to help solve our mobility challenges. What is striking to me is that it resembles a rodent rush for the technological high land. Very little research is being conducted into the requirements of end customers with the risk of ending up with "unused innovations". So how do we get from push to pull strategies? Any ideas?

Cool references:

Harvard Business Review "How to jump start the clean tech economy", Novembe

… Continue

International competition for entrepreneurs with environmentally responsible business concepts

An exciting new competition has launched – The Good Entrepreneur. The competition aims to identify entrepreneurs across Europe with environmentally responsible business concepts. These should be concepts that are based on making a clear contribution to the protection of the environment. The competition has been created in a partnership between CNBC, the leading business and financial news television c… Continue

From different sides the question is popping' up whether Cradle-to-Cradle is a movement or a brand. The undoubtedly valuable concept of Braungart and McDonough is increasingly suffering from rumors that the use of its principles is heavily guarded by lawyers. The business mode… Continue

More and more companies are bringing sustainability into their core strategy with the aim of bringing creating value from topics such as stakeholder engagement and "green" innovation. However in many cases companies are struggling to integrate sustainability as a driver for innovation… Continue

Recently I came across a cool new way to store potatoes and onions for farmers called Restrain. Not using chemicals but ethylene, in the most natural way possible. Makes me go back to the days when I was still in the potato chip manufacturing business.

The idea was born after initial tests demonst… Continue